Bachelor of Business (Hons) Business Administration
Bachelor of Business (Hons) Human Resource Management
Bachelor of Business (Hons) International Business
Bachelor of Business (Hons) International Business & Marketing

International Business & Marketing attempts to discern the variable factors involved in successfully selling products and goods across the globe. It deals with market analysis, strategic planning, market selection and entry strategies, product positioning, integrated marketing communications, distribution, and pricing - all within a comprehensive overview of the dynamics and trends in international marketing.

With the Bachelor of Business (Hons) International Business & Marketing, you'll be armed with the knowledge to help companies maximise sales and profits by customising marketing strategies to captivate different audiences across the world. Your expertise will help multinational organisations create a better customer focus and deliver value added services.

This degree will introduce advanced marketing concepts and practices in a global business environment. You will learn about marketing processes, concepts and techniques that will create a customer focus to deliver value added services, which in turn, will give companies a competitive advantage. Special emphasis will be placed on the development and delivery of an international marketing plan where you'll have the opportunity of working with a Malaysian firm to gain practical experience.

With the ever increasing role that marketing plays in determining the success of large international businesses, graduates with this degree are highly sought after by employers. Training will also cover business knowledge within an international setting. Graduates will gain strong marketing strategy skills and international business knowledge in a double degree that will enable them to succeed on the global stage.

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