Bachelor of Mass Communication (Hons)(PR & Event Management) prepares students with skills and knowledge in public relations and event management with the incorporation of the new media in the fundamental PR subjects like publicity and media relations, crisis management; and as well as event management subjects like event marketing and events operation. Students will be provided with experiential learning opportunities to acquire problem-solving skills through problem-based learning. This is a programme for those who are interested in realising one's potential in strategising a good communication plan and in organizing corporate events successfully for enhancing and sustaining the image and competitive edge of an organisation.

Entry Requirements:

Qualification	Minimum Entry Requirement
Foundation & Diploma
Taylor’s Foundation in Communication (FICM)*	5 credits
Diploma in Communication (DICM)*	3 credits
Degrees
Taylor’s Foundation in Communication (FICM)	Successful Completion
Diploma in Communication (DICM)	Successful Completion
Sijil Tinggi Persekolahan Malaysia (STPM)**	CGPA 2.0
A Levels	DDD or 180 points (3 subjects)
South Australian Matriculation (SAM)	ATAR 65
Canadian Pre-University (CPU)	Average 60% (6 subjects)s
International Baccalaureate Diploma (IB)	24 points
Unified Examination Certificate (UEC)	5Bs
Other Qualification	Assessment will be made on a case to case basis upon submission

English Requirements:

English Requirement
IELTS	Overall score of 6
TOEFL	Computer-based : 550 Paper-based : 213
MUET	Band 4
UEC	Minimum B4

*Including English and pass in Bahasa Melayu
**Minimum C for each subject

Note: All information is correct at time of web update (November 2011) and is subject to change.

Intakes:
March, August

Duration:
3 years