Bachelor of Mass Communication (Hons)(Public Relations and Marketing) prepares students with the essentials knowledge and skills in both public relations and marketing. Students will be taught the theories and practices of Public Relations and Marketing with the incorporation of the new media and technologies through extensive hands-on trainings. The degree prepares students to be Public Relations practitioners with a marketing mindset and know how in strategising an effective corporate communication plan for the sustainability of an organisation in a global market.

Entry Requirements:

Qualification	Minimum Entry Requirement
Foundation & Diploma
Taylor’s Foundation in Communication (FICM)*	5 credits
Diploma in Communication (DICM)*	3 credits
Degrees
Taylor’s Foundation in Communication (FICM)	Successful Completion
Diploma in Communication (DICM)	Successful Completion
Sijil Tinggi Persekolahan Malaysia (STPM)**	CGPA 2.0
A Levels	DDD or 180 points (3 subjects)
South Australian Matriculation (SAM)	ATAR 65
Canadian Pre-University (CPU)	Average 60% (6 subjects)s
International Baccalaureate Diploma (IB)	24 points
Unified Examination Certificate (UEC)	5Bs
Other Qualification	Assessment will be made on a case to case basis upon submission

English Requirements:

English Requirement
IELTS	Overall score of 6
TOEFL	Computer-based : 550 Paper-based : 213
MUET	Band 4
UEC	Minimum B4

*Including English and pass in Bahasa Melayu
**Minimum C for each subject

Note: All information is correct at time of web update (November 2011) and is subject to change.

Intakes:
March, August

Duration:
3 years