School of Hospitality, Tourism and Culinary Arts
Staff Profile
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| Bernard Lew Shian Loong |

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| Lecturer |
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PhD (write-up stage) MSc Economics (Financial Economics) BSc Economics(Management Studies) |
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| bernard.lew@taylors.edu.my |
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Subjects Taught
- Micro and Macroeconomics
- Tourism Economics
- Applied Research Methodology
- Strategic Mangement
Research Interests
- Spatial-economic methodologies for destination systems
- Evolutionary economics and agent-based simulations
Scholarly Activities
- Scientific committee member, 3rd Asia-Euro Tourism, Hospitality & Gastronomy Conference 2010
- Journal compiler: Revue Tourisme (no.16, 2nd special English edition): West meets East: a Recipe of Success in the Era of Globalization.
- Concurrent session moderator: the 7th Asia Pacific Forum for Graduate Students' Research in Tourism, Organized by UiTM Shah Alam, Hotel UiTM., June 3-4 2008
- Trainer & Panelist: "7 Is to Your Ph.D." SIG and PhD Research Proposal Writing Workshop- TCHT, July 2008, Saujana Hotel
Publications
Book chapter
- Shian Loong, B.L. and Lee Chin (forthcoming). Structure, Conduct and Performance (SCP) for Tourism Systems: Incorporating Spatial Contexts in Industrial Analysis and Policy. UPM Publication.
Refereed Journals
- Shian Loong, B.L. (2010-Forthcoming). A Molecular Treatment of Successful Destinations: Revisiting Methodological Individualism. European Journal of Tourism Research.
- Shian Loong, B.L. and Kong Yew, W. (2007). The Promise of Cellular Automata as a Class of Models for Applications in Urban Tourism. Paper Presented and published in the proceedings for the 5th Tourism Educators' Conference on Tourism and Hospitality, 3rd – 4th August, 2007, University Sains Malaysia, Penang.
Refereed Conferences
- Shian Loong, B. L. (2010). A Molecular Treatment of Successful Destinations: Revisiting Methodological Individualism. 3rd Asia-Euro Tourism, Hospitality & Gastronomy Conference 2010: Transformation and Modernisation in Tourism, Hospitality and Gastronomy, 24- 26 Nov 2010. Taylors University.
- Shian Loong, B. L. (2008). Sustainable Destination Competitiveness: A Spatial Economic Characterization. Paper presented at the: 2nd Asia-Euro Tourism, Hospitality & Gastronomy Conference 2008: Asia Euro: Transfer of Technology and Knowledge in Tourism, Hospitality & Gastronomy, 20-22 Nov 2008. Taylors School of Hospitality and Tourism.
Seminar presentations
- Shian Loong, B.L., Lee Chin, Siew Imm, S.N., Khairil, W.A. and Kong Yew, W. (2008). Sustainable Destination Competitiveness through the Lens of Spatial Complexity. Paper to be presented at: Seminar FEP 2008 Hotel Mahkota, Melaka, 17 - 19 December 2008.
- Shian Loong, B.L. (2009) Flatworld Destination Economics: Visitor Rules and Emergent Competitiveness,September 2009,5th ERITA- Asia Seminar 2009,Taylors School of Hospitality and Tourism.
Guest Lectures Delivered
- Christian Perspectives on Economics, in 2004 UNITAR Islamic Economy and Islam and Management Seminar with the theme: “Role of Religion in Economics: Sharing Ethical Values in Modern Society.” A one-day Seminars for UNITAR students of Islamic Economy and Islam and Management.
Professional Affiliations
- Member, Tourism Educators Association of Malaysia (TEAM)
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