School of Hospitality, Tourism and Culinary Arts
Staff Profile
 
Bhuvanes Veerakumaran Bhuvanes Veerakumaran
Stream Coordinator
 
MM (Master of Management), Graduate School of Business, University Malaya (UM), Kuala Lumpur (Distinction)
CLP (Certificate of Legal Practice), Brickfields College, Kuala Lumpur
LLB (Hons) (Bachelors of Law), University of Glamorgan, Wales, UK.
 
bhuvanes.s@taylors.edu.my


Subjects Taught
  • Hospitality & Tourism Law
  • Business Law

Research Interests
  • Hospitality Law
  • Service Marketing
  • Industrial Economics (SMEs)

Scholarly Activities/Industry Experience
  • 5 years working experience in Hotel and catering industry.
  • Member of Organising Committee of the 3rd Asia Euro Conference November 25th-26th Nov 2010.
  • Member of Organising Committee of the 2nd Asia Euro Conference November 21st -22nd Nov 2008.

    • Consultancy
  • Hotel Law – Legally Managing at Work; Training to Middle Management Staff of Genting Berhad, at Genting International Convention Center, Genting Highlands, 2nd – 3rd March 2009

Publications
  • Bhuvanes,V. 2010. "The Effect of Service Innovation and Customer Choices on Customer Value in the Hospitality Industry in Malaysia" Lambert Academic Publishing. pp 1-79
  • Uma.T.M., Bhuvanes,V. 2009. "Job Creation in Small, Micro and Medium Tourism Enterprises (SMMTEs)" Team Journal of Hospitality and Tourism. 6 (1), December 2009. pp 12 - 23
  • Uma, T.M., Bhuvanes,V. 2008. "Job Creation in Small Micro Medium Tourism Enterprises". Asia Pacific Tourism Association (APTA) International Conference, July 9-12.
  • Tung, L. and Veerakumaran, B. 2007. Mediating Influence of Satisfaction on Tourists' Motives and Revisits to Cultural Heritage Sites, TEAM Journal of Hospitality and Tourism, 4(1), December 2007, pp 44-55.
  • Tung, L. and Veerakumaran, B. (2007) Mediating Influence of Satisfaction on Tourists' Motives and Revisits to Cultural Heritage Sites, Proceedings of the 5th Tourism Educators Conference , 3-4 August, Penang, Malaysia.
  • Tung, L. and Veerakumaran, B. (2007) Mediating Influence of Satisfaction on the Relationship between Motives and Revisits to Cultural heritage Sites, ERITA-Asia Seminar, 30-31 October, TCHT, Malaysia.

    • Dissertation
  • Bhuvanes,V. 2010. "The Effect of Service Innovation and Customer Choices on Customer Value in the Hospitality Industry in Malaysia", Thesis, Masters of Management, University Malaya, Kuala Lumpur. pp 1 – 88.

Professional Affiliations
  • Member, TEAM (Tourism Education Association Malaysia)



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