School of Hospitality, Tourism and Culinary Arts
Staff Profile
 
Dr Frederic Bouchon Mr Frederic Bouchon
Associate Dean
International Relations
 
PhD Scholar (Planning)
Master’s Degree (Geography – Urban Planning)
Post-graduate Degree (Tourism)
Bachelor’s Degree (Social Sciences)
 
frederic.b@taylors.edu.my


Subjects Taught
  • Social and Cultural Impacts of Tourism
  • Tourist Destinations – South East Asia
  • Tourism & Hospitality Environment
  • Cultural Heritage Management
  • Tourism Geography
  • MICE Event Management

Research Interests
  • Destination Development
  • Special Interest Tourism
  • Place Branding & Marketing
  • Urban Tourism Management
  • Socio-Anthropology of Tourism & Leisure

Scholarly Activities
  • Moderator, 11th International World Cultural Tourism Conference, Hangzhou, China, 12 – 14 November 2010.
  • Reviewer, 3rd Asia-Euro Conference, Taylor’s University, School of Hospitality, Tourism and Culinary Arts, Subang Jaya, Malaysia, January – November 2010.
  • Moderator, Event Management Forum - Taylor’s School of Hospitality, Tourism & Culinary Arts, 2009.
  • National Tourism Seminar, Malaysia, Sept 2009.
  • Committee for 2nd Asia-Euro Conference, Taylor’s School of Hospitality, Tourism and Culinary Arts, 21 – 22 November 2008.
  • Current supervision of Master’s and Bachelor Degree theses.
  • Cultural Heritage, Sociological Field research in the Historical District of Kuala Lumpur.
 
Conferences & Publications
  • Lee K.S., Bouchon F., (2010) Environmentally-conscious events, a green idea in southeast Asia? A study on green practices in events industry. Asia Euro Conference Proceedings, November, Kuala Lumpur, Malaysia.
  • Bouchon, F., Tung, L. and Lim, T. S. (2010) Negotiating Tourism and Urban Development in Contested Heritage Area: A Study of the Historical Nucleus of Kuala Lumpur, 11th International Joint World Cultural Tourism Conference Proceedings, 12 – 14 November, Hangzhou, China.
  • Lim, T. S., Bouchon, F. and Tung, L. (2010) A Conceptual Framework of Heritage Selection, 8th ApaChrie Conference Proceedings, 12 – 14 August, Phuket, Thailand.
  • Bouchon, F., Tung, L. and Lim, T. S. (2009) Sayangi Kuala Lumpur? Branding Strategies for Metropolitan Areas, Destination Marketing and Branding Conference Proceedings, 2 – 4 December, Macau.
  • Tung, L., Lim, T. S. and Bouchon, F. (2009) Awareness of Kuala Lumpur as a Cultural Heritage Destination: Influence of Information Source on Awareness and Behavioural Loyalty of Locals and Domestic Tourists, 10th International Joint World Cultural Tourism Conference Proceedings, 13 – 15 November, Bangkok, Thailand.
  • Bouchon F., Thong K. (2008), Showtime for Events! The Event Management Education Gap in Malaysia. Proceedings of the 2nd International ITSA (International Tourism Studies Association) (presentation) - 6/10 November.
  • Bouchon F., Ho K., Wong K. Y. (2007), The role of technological advancements in the development of a sustainable tourist destination. ERITA-Asia Annual Seminar 2007 (abstract) – 30/31 October.
  • Bouchon F. (2008). Kuala Lumpur, entre mondialisation et fragmentation, Identité urbaine d’une ville multiculturelle. DEA Toulouse 2, September. University of Toulouse, Urban Planning Department- 10 October.
  • Bouchon F. (2007). Foreign Languages and a Globalised World: Threat or Opportunity? MICFL Annual Conference August 2007 (presentation) Malaysian International Conference on Foreign Languages (MICFL). 14/15 August.

Professional Affiliations
  • Member - CIEU (Urban Studies, Research Centre, Affiliated to CNRS, France)
  • Member - ERITA-ASIA
  • Member - TEAM Tourism Educators Association Malaysia
  • Member - MFCCI - Malaysian-French Chamber of Commerce


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