Philip Wong Pong Weng - School of Hospitality, Tourism & Culinary Arts : Taylor's University

School of Hospitality, Tourism and Culinary Arts
Staff Profile

Subjects Taught

Research Interests

Scholarly Activities/ Industry Experience

ERITA-Asia Research Team on the area of destination marketing during the 1^st ERITA Asia Seminar, June, 2005.
Appointed to be a member of the ERITA-Asia Research Team on the area of destination marketing during the 1st ERITA Asia Seminar, June, 2005.
Co-authored a textbook titled “Case Studies in Hospitality and Tourism Management,” published by ERITA ASIA and TCHT, 2006.
Presented a paper “Oil Palm Plantations in Malaysia-A Threat to the Tourism Sector”? at 2^nd Erita-Asia Research Seminar, TCHT, Sep. 8-9, 2006.
Conducted a poster presentation “Oil Palm Plantations in Malaysia-A Threat to the Tourism Sector”? at 1^st Asia-Euro Conference, TCHT, Nov, 2006.
Involved in developing the research project proposal forwarded to China National Tourism Office (CNTO).
Singapore to study the “Current trends of Malaysian Travelers to China, and the Role of Malaysian Tour Operators in Influencing Travelers’ Destination Selection.” Proposal submitted to CNTO in July, 2007.
Presented a paper “Developing and maintaining competitiveness of Urban Destinations in Malaysia” at Erita Seminar, TCHT, Oct, 2007.
Presented a paper titled “Marketing Kuala Lumpur as an Urban Destination: Improving Marketing Effectiveness Through Increased Competitiveness,” at the 2^nd Asia-Euro Conference, Nov., 2008, TCHT.

Publications

Wong, P. W., 2009. “Marketing Kuala Lumpur as an Urban Destination: Improving Marketing Effectiveness Through Increased Competitiveness,” Revue Tourisme (Tourism Review),Vol.17, 117-129.

Consultancy

Developed and conducted executive diploma training programme for the senior managers of Puteri Pacific Hotel Group, Johor Bahru, June, 2008
Implemented 3 days training programme for the senior executives with the introduction of simulation using case studies based on their own experience and hotel examples.
Trainer: Strategy for successful destination marketing, Commonwealth Tourism Center, Economic Planning Unit (EPU) and Taylor’s College, October 2008.
Developed and conducted the above training program modules for officials from the National Tourism Organizations of Siera Leone, Ghana, Kenya, Vietnam, Tonga, Malaysia etc. Oct. 22-24, 2008.
Developed and conducted executive diploma training programme for the senior managers of Puteri Pacific Hotel Group, Johor Bahru, Nov. 17-21, 2008.
Implemented 5 days training program for the senior executives with the introduction of simulation using case studies based on their own experience and hotel examples.
Developed and conducted supervisory level program for the outlet managers of Mutiara Hotel, Johor Bahru, July 2009.

Professional Affiliations